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Social media slams Heineken for 'racist' commercial that sees a barman slide a low calorie beer past black people, into the hands of a fair-skinned woman who turns to talk to white men - then ends with the slogan 'sometimes, lighter is better' (15 Pics)

Chance The Rapper has called out a recent Heineken Light advert for being “horribly racist”.
The advert, thought to have aired in the United States, shows a bartender sliding a bottle of alcohol all the way down the bar to a white woman he spotted at the start of the advert.
The drink makes its way past black men and women before reaching its destination and the strap line “sometimes, lighter is better” being displayed.
Chance posted his thoughts on social media, with a link to the advert in the following tweet, saying: “I think some companies are purposely putting out noticeably [sic] racist ads so they can get more views. 
Heineken has come under fire for a recent commercial with the slogan 'sometimes lighter is better' that many, including Chance the Rapper, are calling 'terribly racist' 

“And that s*** racist/bogus so I guess I shouldn’t help by posting about it. But I gotta just say tho. The “sometimes lighter is better” Hienekin commercial is terribly racist omg [sic].”
He added: “I’m not saying boucott them or go off im just noticing how often it happens and I think they baiting consumers and tweeters and freelancers and s***.
The ad shows a bartender sliding a bottle of Heineken's light beer to a woman looking down sadly at a glass of wine. The beer then slides past multiple black people at the bar 

"Like I didnt wanna tweet about it so bad. But its like how can u not [sic].”
His tweets sparked debate among followers who also lashed out against the advert, although some defended the company against accusations. 
The last person spotlighted is a black model who walks by and stares at the beer as it passes


The bottle lands on a woman's table next to her glass of wine and displays the slogan 'Sometimes, lighter is better' 


The ad then ends with the woman laughing with two men at the party, both of whom are white


'I think companies are purposely putting out noticeably racist ads so they can get more views,' he said in a tweet on Sunday that received nearly 10,000 likes 

Chance told his followers that he wasn't telling them to boycott or 'go off' on Heineken, but said he just wanted to highlight the ad 






Many followers thanked Chance for shining light on the ad and some claimed they would never drink the beer again




Other followers accused Chance of 'reaching' with his claim that the ad was racist 

In a statement to Standard Online, a spokesperson for Heineken USA said: “For decades, Heineken has developed diverse marketing that shows there’s more that unites us than divides us. 
“While we feel the ad is referencing our Heineken Light beer—we missed the mark, are taking the feedback to heart and will use this to influence future campaigns."

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