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'Do you want men to be weak spineless sobbing wrecks?' Piers Morgan slams Gillette's new #MeToo-inspired ad and says brand has gone from 'celebrating fabulous masculine qualities' to 'portraying them as evil'

Piers Morgan launched a furious rant at a controversial 'virtue signalling, PC grade nonsense' new advert from Gillette this morning after the brand had a major advertising overhaul.
Yesterday, Gillette launched its new advert which advised men to end 'toxic masculinity' with an ad challenging bad behaviour by males. 
The advert shows a man talking over a woman in a boardroom, boys fighting and grown men ignoring them saying 'boys will be boys' and men wolf whistling at women without being countered by their peers.
At the end of the advert it shows good examples of behaviour, with men being corrected for their actions. 
In just one day 197,000 'disliked' the advert on YouTube and men vowed to boycott the product. 
The Good Morning Britain host was livid the P&G brand known for its 'the best a man can get' slogan was advising men how to behave, saying 'most men are good guys'. 
He said: 'Men these days don't know what the hell they're doing all the qualities that were good in men are being portrayed as evil.
'Gillette used to celebrate fabulous masculine qualities, now the presumption is we are all horrible people. They have changed their tone from celebration of masculinity.
'This is not being driven by most women. It's being driven by radical feminist who don't like masculinity.  
Piers Morgan was furious over the Gillette advert and said it would be outrageous if there was a similar advert about women
Piers Morgan was furious over the Gillette advert and said it would be outrageous if there was a similar advert about women
An angered Piers said 'most men are good men' as the advert was 'disliked' thousands of time on YouTube
An angered Piers said 'most men are good men' as the advert was 'disliked' thousands of time on YouTube
Gillette's new 'We Believe' ad aims to stop toxic masculinity
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Mansplaining: In one scene, a man speaks over his female colleague and explains what she means 
Mansplaining: In one scene, a man speaks over his female colleague and explains what she means 

Stand up for what's right: The ad shows one man stopping his friend as he catcalls a woman who is waking by
Stand up for what's right: The ad shows one man stopping his friend as he catcalls a woman who is waking by
Stand up for what's right: The ad shows one man stopping his friend as he catcalls a woman who is waking by 
'If this was the other way round –starting from the presumption all women are bad – you'd be fired.
'The premise of the Gillette advert is all men are predators unless proven otherwise.' 
The advert asks, as it shows examples of bad behaviour: 'Is this the best a man can get? 
It continues: 'Its been going on far too long.
'Something finally changed
It finishes with: 'The boys watching today will be the men of tomorrow.'
Activist: The commercial shows a clip of actor Terry Crews, a victim of sexual assault, saying: 'Men need to hold other men accountable'
Activist: The commercial shows a clip of actor Terry Crews, a victim of sexual assault, saying: 'Men need to hold other men accountable'
The advert is currently being aired in the US and there are no plans to bring it to the UK even though the ad was directed by Kim Gehrig at the UK-basedproduction agency, Somesuch. 
A spokeswoman for P&G said: 'Gillette first introduced its tagline 'The Best A Man Can Get' 30 years ago. Today, we're saying that the ideals that this statement inspire still hold true – but there's more we can do as a brand, and as a community of men, to live up to this ideal. As a brand that has been part of manhood for over a century we have a responsibility to influence culture and use our voice to champion positive male behaviours. 
'We expected debate - discussion is necessary. This campaign encourages all men to strive to be the best versions of themselves everyday to set the right example for the next generation.'
Both men and women in Britain have been angered by the advert.
Karl Downey said: ‘Women can also be: rapists, paedophiles, murderers, serial killers, stalkers, alcoholics, drug addicts, bad parents, husband, beaters, terrorists, sexual predators, liars, stop disproportionately branding all men by the actions of a bad few’
Clare Dalliday‏ added: ‘Shame on you @Gillette. One step too far. The man stopping his friend from going after woman in street. Why? Looked at her, liked her, wanted to ask her out. What is wrong with that? Is this the end of dating. I fear for my 2 teenage sons wanting to date. @GMB #GilletteAd.’
Challenging social norms: The commercial highlights all the different ways the mistreatment of women has been normalized over the years
Challenging social norms: The commercial highlights all the different ways the mistreatment of women has been normalized over the years
Challenging social norms: The commercial highlights all the different ways the mistreatment of women has been normalized over the years
Full of meaning: The boy runs through a living room as a mom consoles her son who is a victim of bullying 
Full of meaning: The boy runs through a living room as a mom consoles her son who is a victim of bullying 
A woman named Annette said: ‘I think if you made the identical advert related to Gillette women’s their would be outrage!’
Jay Leach added: ‘Gillette are rubbing their hands together with all this free air time. All men are not predators. Why not show the dad who coaches a kids team. A single dad/step dad bringing up his children.’
Another woman said: ‘Still open season on men I see.’
Some were more positive and supported the message.
One man said: ‘I love the #Gillette advert. I agree that it showed how you can still be masculine and not have to adhere to old fashioned and toxic tropes. Some people will never understand how important it is to change the way some men act and how it reflects others.’
Harriet Minter came on GMB and supported the advert. She said: 'It shows men behaving badly and other men standing up to it.
'This celebrates the joy of men.'  
While co-host also Susanna Reid supported the advert Mr Morgan was angered by it. 
He said: 'This is a war against masculinity driven by radical feminists. 
Not having it: Instead of saying 'boys will be boys,' a dad stops his son from fighting with another little boy 
Not having it: Instead of saying 'boys will be boys,' a dad stops his son from fighting with another little boy 
Mr Morgan argued if he made an advert saying women were 'weak' he would be fired for highlighting bad qualities and applying them to all women. 
Critics of the socially conscious campaign took to Twitter to slam the ad while claiming Gillette had 'just insulted their own user base.' 
The majority of those who spoke out against the ad are male, and many proudly used the hashtag #GetWokeGoBroke while swearing off the company's products. 
Mr Morgan who said he has used the products for thirty years will consider boycotting them.
He said: 'Men are fed up with this. They are fed up with being told how awful we are all day.
'Sorry ladies we don't think we're that awful. We are not actually as a breed. Men are not all evil.'

2 comments:

  1. My Dad was tormented all his life, as have I, by Suffraphobia (the paralyzing fear of women voting)!

    ReplyDelete
  2. Do those razors shave mens backholes too.
    https://www.youtube.com/watch?v=YHdz8cwnKsY

    ReplyDelete